Emirates offers preordering of onboard meals

Dubai: Emirates has taken an innovative initiative of meal preordering, whereby customers will be able to preselect their hot main meal between 14 days and 24 hours in advance of their flight, ensuring they get their preferred meal choice every time, as well as helping to reduce food wastage.

The initiative will be rolled out from 25 July onwards in Business Class, on all flights between Dubai and London Heathrow, London Gatwick, and London Stansted. Meal preordering will be added to the existing suite of AI-enabled customer preference tracking data and cabin crew reports, which facilitate menu planning and optimal food loading.

Up to 14 days before a flight, passengers will be able to browse the onboard menu on Emirates.com or on the Emirates app and choose from a selection of regionally inspired dishes with locally sourced ingredients. Passengers can also pre-order special meals if required.

On the aircraft, cabin crew will use a custom-built application on a device to view the meal selection and serve the passenger their choice of hot dish. Emirates plans to expand the meal preorder initiative to more routes and classes in the near future and is closely monitoring customer feedback from the initial roll out phase.

Besides digital menu selection Emirates offers website check-in and app check-in, the option of digital boarding passes and itinerary management. Customers can join Emirates Skywards to immediately access free connectivity based on tier membership and class of travel, and spend time curating a playlist of favourite movies, TV shows and music available on ice, which they can synchronise from their app to their TV screen the moment they board.

Emirates now operates 21 flights a week from Dhaka and connects over 130 global destinations via Dubai.

-N