‘Conscious travel’ in tourism recovery!

Travellers are embracing the travel revolution with a laser focus on how they can ensure their trips are more positive and empowering experiences for the communities they visit, new research shows.
The rise of the ‘conscious traveller’ is increasingly presenting as an opportunity for communities to not only grow their local economies off the back of the travel rebound. 
Travel at the heart of communities is presenting a unique opportunity for the revival of local economies in India, capitalizing on authentic connections between travelers and communities. 
The research also highlights how the travel revolution is presenting new opportunities for rural areas, particularly those in emerging economies, as travelers become more open to exploring new ways of travelling and living.
“Following the pandemic, travellers are thinking more about the implications of their travel choices and decisions”, said Pratima Singh, Senior Manager for Policy and Insights at Economist Impact. 
“As demonstrated by our survey findings, we’re seeing a trend where people are attempting to make their travel decisions more sustainable—economically, culturally and environmentally—and hoping to have a more positive impact by benefiting local communities.”