Online course launches in Scottish tourism

Traveltech for Scotland has launched a free online course to help tourism and hospitality businesses find and use the right digital technologies. 
“Getting Started with Travel Technology” is a collaboration between Scottish and international experts from across the tourism and hospitality sectors, including contributions from Q-Line Consulting, ScotBeer Tours, Stampede and the Tourism Marketing Agency.
A fun, interactive learning experience, the course is made up of short learner videos and practical tasks which businesses can pursue in modules in their own time. The course follows the five elements of a traveller’s customer journey: dreaming, planning, booking, experiencing and sharing. It aims to equip businesses with a “traveltech toolbox” including suggested Scottish and international travel technology products and services and how they can be applied against this customer journey.
Joshua Ryan-Saha, Director of Traveltech for Scotland, said: “The last two years have been incredibly difficult for tourism and hospitality businesses, but we’ve also seen innovation and ingenuity in the use of technology from the sector. Contactless ordering and payment systems are everywhere, and we can now find and book a broader range of experiences online.
The Traveltech for Scotland cluster launched in 2020 to make Scotland one of Europe’s leading traveltech hubs. Jointly funded by Scottish Enterprise and the 2014–2020 European Structural and Investment Fund through SPRITE (Scottish Programme for Research, Innovation and Technology Ecosystem), it is hosted by the Edinburgh Futures Institute and supported by Edinburgh Innovations, the University’s commercialisation service.