UNWTO, Instagram to help destinations rediscover

The United Nations World Tourism Organisation (UNWTO) partners with Instagram to produce a ‘Tourism Recovery Playbook’. They will help destinations and businesses harness the power of digital and visual storytelling to reach new audiences and return to recovery.

This first ever partnership with Instagram forms part of UNWTO’s wider shift towards harnessing the power of digital innovation to drive the restart of tourism, especially local and sustainable tourism. 

It also represents Instagram’s recognition of tourism as a leading provider of livelihoods and global opportunity, welcoming UNWTO as partners in a first structured effort to use the platform as a tool to help kickstart the sector’s recovery. 

The partnership was announced against the backdrop of World Travel Market in London, the leading tourism trade fair where UNWTO brings together political and business leaders, and after of UNWTO amplifying tourism’s unified response to the climate emergency at the UN Climate Change Conference COP26 in Glasgow.